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Engagement Strategies Magazine: ‘Virtual’ Gift Cards: Choices and Challenges

‘Virtual’ Gift Cards: Choices and Challenges

The evolution of gift cards has presented its share of opportunities and hurdles. Read how one industry insider views the future of eGift engagement.  
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How Gamification Impacts Motivation

How Gamification Impacts Motivation

Companies of all sizes and types can benefit by using gamification mechanics and game theory to improve engagement, learning and desired behavioral changes. 
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DEX Imaging Incentive Program Promotes the Value of Group Dynamics and Experiential Travel

DEX Imaging Incentive Program Promotes the Value of Group Dynamics and Experiential Travel

Dittman Incentive Marketing wins IMA Circle of Excellence Award for its latest ‘Great Cities’ incentive program.
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We welcome reader feedback, and have added a new Letters to the Editor column in Engagement Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)

Engagement Strategies Magazine (ESM)is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is the official publication of the Enterprise Engagement Alliance at www.EnterpriseEngagement.org.